MANAGING PARTNER & HEAD OF BRAND IMPACT
I’m a Partner at enso and my background is in brand leadership. Born and raised in sunny Southern California and of Taiwanese descent, I’ve always had a keen interest in the intersection of culture, and the shared values that bring people together. This led me to study both the humanities and business, as a double Bruin in art history and masters in business administration. I’ve spent almost two decades in brand building working for clients such as Pepsi, Mattel and Google. Finding myself at a fork in the road a decade ago, a future of abundant possibilities for our creative industry was revealed when I helped launch the Pepsi Refresh Project, and saw how powerful change could take place when business intersects with what the world needs. Since then, I’ve found a second home at enso and have been able to work with brilliant, heart-led colleagues to create impact for brands like Lyft, Indeed and Everytable. With perpetual optimism, I believe we are here, living on the cusp of a new dawn and the opportunities to improve our world are endless.
My career has been a circuitous journey on a single mission, constantly searching for a way to make bigger impact. When studying American history it became clear to me that our trajectory, as a people, was profoundly impacted by who we elected. That led me to politics. Along the way, I worked my way up from putting up signs on the highway in the rain, to working as a strategist in presidential elections and US Senate elections all over the country. It shaped me and prepared me. Developing strategies around peoples’ deepest values, mobilizing diverse people around common beliefs and communicating in a white hot light of the media on a daily basis—helped me fill my toolbox with skills I carry with me everyday. From the campaign trail to the boardroom, for the last fifteen years, I’ve guided brands out of front page crises, developed and launched campaigns on the Super Bowl, built a national movement on climate change and helped brands of all sizes create breakthrough initiatives for big impact. Along my journey, I found my home at Enso. As a partner, I’m proud to have built Enso from the beginning, alongside some amazing humans. I love tackling complex problems as a team sport, imagining the most ambitious possibilities and creating work that inspires and arms people to remake their world. I want to do work my kids will be proud of and leaves a lasting positive dent in the world.
PARTNER & STRATEGIST
I believe that change comes from unique partnerships and great storytelling. I am originally from Rochester, NY, a place where I felt a strong sense of community and belonging. It taught me that the human connection is what unlocks the rest, and I have spent my career building communities (through advocacy) and telling their stories (through journalism). I have worked to expose corruption and cover-ups as an investigative reporter. I have built a non-profit bringing unlikely allies together around immigration reform. Today, I am a Partner and Strategist at Enso helping all kinds of organizations build and nourish communities in service of a better world. I believe that optimism and resilience are the ingredients for a brighter future and I strive to bring those to work every day.
PARTNER & HEAD OF EXPERIENCE
I am a partner at enso where I am grateful to be allowed to thrive in my passion for the moving image. Driven by an early all-consuming fascination starting with drive-in movies in small-town North Carolina (and seeing the first Star Wars 44 times), I got my hands into everything I could that was accessible to me-- from theater, dance, to borrowing the local doctor’s video camera. After co-founding the first theater department at my little college, I couldn’t hold back any longer and loaded up the truck for Hollywood with very little but bags of optimism and enthusiasm. I suddenly found myself working on the epic music video and commercial sets of the soon-to-be cinema titans David Fincher and Michael Bay. Watching their mastery up-close was the best film school. This led to a wonderfully long gig at Windmill Lane Productions where I traveled around the globe shooting often-experimental and beautiful films, and taught the very fine art of post-production. After having another lifelong dream come true by working with U2 on their Popmart tour, I was asked by my eternal friend Kirk Souder if I might try agency producing at his new shop, Ground Zero Advertising. At once, I found what my accumulation of experiences had led me to-- the art of advertising collaboration. This realization took me to New York in the midst of the creative free-wheeling dot-com boom, a once in a lifetime experience. That candle burned bright and fast so I returned to my land of dreams and the tribe that I had sorely missed--and where I found the magic of a wife and son. After finally fulfilling the goal of making movies and showing them at Sundance and Cannes-- even surprisingly winning an Emmy with the doc “Art & Copy”-- Kirk once again came to me with a golden invitation. He introduced me to Sebastian Buck and an idea for a place called enso. From that moment and into the future, I marvel every day that I get to do what I love with people that I love in service of a world that I love.
I see myself as a digital nomad, a wanderer of the new worlds. I graduated from Art Center and have been a part of NJ(L.A.), Brad Bartlett Design, and the Hoffmitz Milken Center for Typography. At enso, I apply my artistic and technological skills to impact initiatives, leading enso’s art direction and design efforts, and collaborating with team members and external partners. I believe in experimentation as a form of learning and growing and with that spirit I approach all our projects for Google, Uber, Indeed, YouTube, Lyft, and other global brands.
SENIOR BRAND IMPACT MANAGER
I subscribe to the belief that learning is a lifelong endeavor. Though my formal education brought me to Los Angeles, where I studied business administration and graphic design at the University of Southern California, I still take every opportunity to explore my creativity and satisfy my insatiable curiosity - most often by doodling on Procreate and bingeing documentaries. My professional career kicked off at Maverick, a social startup aiming to inspire the creative potential in young women. As a project manager, I worked alongside strong female business leaders and role models to nurture optimism in Gen Z girls, providing inspiration for a demographic struggling with creative confidence. In the world of advertising, I have also worked with clients in a wide variety of industries to execute international media campaigns, facilitate large-scale experiential activations, and develop thought-provoking brand strategies. At enso, I use my talents and experiences to lead and develop work that has the potential to shift perspectives, break down barriers, and make the world a better place.
SENIOR DESIGN STRATEGY MANAGER
As a child my father always encouraged me to stay curious and ask questions so much so that my second-grade teacher called in my parents when I was asking too many questions. But still, this early lesson in the power of inquiry has stuck with me. This innate curiosity coupled with my optimistic worldview as has led me on a path of wondering how might I spark joy and create change in the world? As a result of searching for the answer, I’ve had the opportunity to experience many phases of my career. First in the form of creating meaningful moments through events, and next in the form of providing tools and resources for employees to live healthier lives, I soon discovered the perfect blend of curiosity and creativity in that of strategy. It was clear that strategy, and all its components, can be the makings of real change. This epiphany led me to the University of San Diego where I obtained my Masters in Social Innovation, and next to the Enso family. And now, I’ve finally been able to answer my initial question - how might I spark joy and create change for the world? - the answer is by being here, at Enso, as a Sr. Design Strategist. Here’s to creating brighter futures for all, and I’m humbled to be a part of it
CO-FOUNDER & STRATEGIC LEAD
I’m a partner at enso. Originally from southern England, now enjoying more light in southern California, with the wonderful @KerryKB. I’ve lived in the logic world (economics, law, corporate finance, business strategy) and the cultural world (literature, history, travel, photography, street art). That fused into being a strategist, focused on creating new initiatives that add value to the world. I became a Gates Foundation Goalkeeper in 2019, and a Fellow of the Royal Geographic Society in 2020. I’m an optimist, and my greatest joy is exploring new possibilities for a better way. Sometimes that better way is a new kind of business, or a new way of being, or a new shared mission. I’m optimistic about you. I’m optimistic about a new kind of capitalism, that creates value for shareholders and the world.
PARTNER & CREATIVE DIRECTOR
I grew up in Brazil, to a family of street theatre performers that would present their plays while literally traveling the world. That experience shaped many of my interests and beliefs: the power of storytelling, the magic of technology, and culture as a form of social impact. Embracing the things which defined me, I found my own career outside but adjacent to the Arts in Communications. I began my professional creative journey with copywriting, but have taken on a more hybrid approach, fusing things like copy, design, and strategy into my practice as the world of creativity started to embrace less defined roles. Over the years, I have had the opportunity to lead the creative work of clients such as Ben & Jerry's, Nike, Pepsico, Google, and Lyft. Even in my adult life, I stay close to my performance roots with a musical practice on the side as a bass player and synth explorer.
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