Opportunity

Google asked enso to create their first product launch for Google Fiber - high speed internet service that’s 100 times faster than the competition. Access to that kind of high speed internet can revolutionize a city’s businesses, schools, and infrastructure. Our goal was to position Google for marketing leadership in Kansas City, later expanding the service to additional locations across the country.

Shared Mission

By framing the benefits of Fiber as a civic cause, enso invited all of Kansas City’s stakeholders to participate in the Shared Mission of transforming their city with better broadband.

After designing a core civic cause strategy, unifying brand platform, and integrated TV and digital campaign, enso mobilized residents to campaign alongside Google to bring Fiber internet to the area. Both mayors and 880 community advocates were joined by The Kaufman Foundation, The Convention and Visitor Association, Start Up Village, United Way, Salvation Army, Habitat for Humanity, and a multitude of additional organizations.

Positive Impact

90% of neighborhoods reached their signup goal, exceeding Google’s expectations. Over 36,000 Digital literacy training hours were provided; 1,051 public housing units got access to no cost Gigabit Internet through our Gigabit Communities program; 275 public buildings (such as libraries and community centers) received free Gigabit Internet through our Community Connections program; and Kansas City saw a 6% year-over-year increase in residential Internet usage from 2014-15.

Enso has since launched Google Fiber in over 10 cities across the United States.