Opportunity

Atlantis Paradise Island — a renowned destination for sun, sand, and sea — approached us to reestablish the brand’s relevance. After discovering that a new generation of tourists is seeking more authentic experiences and brands with purpose, we formed a coalition with Atlantis leadership, resort staff, and the Bahamian community to make Atlantis both a favoured tourist destination and a positive impact platform for the people of the Bahamas.

Shared Mission

Together, we mobilized around the Shared Mission "Flourishing Bahamian Futures", a goal to nurture a Bahamian renaissance by supporting the local economy, cultural traditions and the marine ecosystem of the Bahamas. Our initiative included the first local community-led film ever made in the Bahamian tourism industry, featuring more than 30 local artists, creators, and cultural leaders, including Piaget Moss, Allan Wallace, and Steffon Grant. We also integrated local partners, from new on-property restaurants to off-property excursions, to bring more Bahamian experiences to guests.

Positive Impact

Summer bookings increased more than 30% year-over-year after the launch. Industry partners and travel agents applauded Atlantis for their pivot towards the authentic connections that consumers crave. “Above all things, this move — by a tourism powerhouse — underscores what so many travelers have always known: There is nothing cooler than actually connecting with the community you’ve flown across the world to visit.” - Uproxx