Everytable

Good to Go

Opportunity

Our food system is largely inequitable. 70% of adults are overweight, and 80% of processed foods include sugar; by 2030, it is estimated that 50% of American adults will be obese. At the same time, people are busier than ever, and spending less time in the kitchen; 27 minutes on average today, versus 60 minutes in 1960.

That’s why Everytable set out with the mission to make good food available to everyone.

Shared Mission

Everytable's unique retail model provides affordable access to healthy, delicious food: it prices its meals according to the neighborhoods it serves, so we can put good food on every table in every neighborhood.

Through extensive research and insights, enso established the brand positioning, platform, narrative and name, and designed an entire visual ecosystem (brand identity, website, menus, collateral, interior store design, etc.) that celebrates Everytable’s mission and brand.

Positive Impact

Everytable launched its first location in July 2016 in Los Angeles and has since opened 4 additional locations. They plan to continue expanding throughout Los Angeles and to other cities nationwide.

The Same Healthy Food, but It's Cheaper Across Town
When a new restaurant called Everytable opens on Saturday in the poverty-stricken area of Los Angeles known as South L.A., a grab-and-go Jamaican jerk chicken bowl with coconut rice, beans, plantains and carrots will be the most expensive meal on the menu at $4.50.

At This New Cafe In An L.A. Food Desert, Healthy Food Will Be As Cheap As Fast Food
When a new grab-and-go cafe called Everytable opens in a South Los Angeles food desert this week, it will be possible to buy a healthy entree-say, a kale chicken Caesar salad or Cajun blackened fish, made from scratch-for the price of fast food.

Kimbal Musk - Elon's brother - is backing a fast-food chain that charges customers more in wealthier neighborhoods
Everytable is an Los Angeles-based fast-food chain founded in 2015. The chain changes its prices based on the average income in the neighborhood where it's located. Customers in low-income neighborhoods pay less than those in high-income neighborhoods, and sales in wealthier areas partially subsidize operations in lower-income areas.

This L.A. restaurant will charge different prices for the same meal, based on the neighborhood - Los Angeles Times
In a small storefront on Union Avenue and West 23rd Street in South Los Angeles sits Everytable, a new grab-and-go restaurant that opens July 30. Inside, dozens of meals prepared by chef Craig Hopson - who a few years ago was cooking at the lauded New York City restaurant Le Cirque - fill the shelves, waiting to be microwaved.

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