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A future where the internet reaches all of its potential

Google

#freeandopen

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Opportunity

The International Telecommunication Union (ITU), a sub-group of the UN, arranged a closed meeting to consider legislation on regulating and censoring the web. Google asked enso to create a global campaign big and loud enough to send ITU a message: the world is watching, and wants to keep the web free and open.

Shared Mission

By positioning unrestricted internet as a human rights issue, enso elevated the campaign to an independent, open brand that anyone could engage with and hold stake in: #freeandopen. We created campaign toolkits for student ambassadors and micro-leaders around the world, and aggregated all user-gen content into an anthem video with a dynamic map visualization, which the ITU could see grow in real time.

Positive Impact

By time of the ITU gathering, 3.2M voices had been aggregated and visualized. Seemingly disparate people, governments, organizations, and companies from all corners of the globe had joined the shared mission of protecting a #freeandopen web. From the actual floor of the ITU meeting, members began to tweet messages using the hashtag #freeandopen. Regulation was averted, and the next day a Russian newspaper ran the headline: “Google stopped the Kremlin.”

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Google остановил Кремль

Российские чиновники продолжают активно продвигать идею контроля за интернетом не только внутри страны, но и на наднациональном уровне. В Дубае открывается конференция Международного союза электросвязи, на ней Россия хотела представить свои предложения по международному регулированию сети. Однако, по информации "Газеты.Ru", Москве пришлось отказаться от своих планов из-за утечки информации, которая привела к публичной критике...

Dark Warnings About Future of Internet Access

Hamadoun Touré, secretary general of the I.T.U., has repeatedly said that the U.N. group has no desire to take over the Internet or to stifle its growth. On the contrary, he says, one of the main objectives of the conference is to spread Internet access to more of the four and a half billion people around the world who still do not use it.

Nations Meet to Discuss Web Rules

The question of who rules the Internet and how is being debated at a 12-day conference in Dubai. The World Conference on International Telecommunications, which started Monday, aims to draft a new treaty to underpin international telecommunications regulations. The current rules were put in place in 1988.

Google attacks net treaty talks

Google has warned that a forthcoming UN-organised conference threatens the "free and open internet". Government representatives are set to agree a new information and communications treaty in December. It has been claimed some countries will try to wrest oversight of the net's technical specifications and domain name system from US bodies to an international organisation.

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