Google AdWords

Today

Google AdWords

Today

Opportunity

Enso collaborated with Google to create a campaign encouraging small business owners to embrace the full potential of the web. With an economy that was rebounding and consumers using the web to find the goods and services they need, we sought to reinvigorate entrepreneurs everywhere.

Shared Mission

We created a campaign based on the very simple insight that, today, millions of people are using the web to search for businesses just like yours.

Using data pulled from Google searches, we created a campaign showing business owners how many people were looking for them on a given day. We also created hyper-relevant banners customized to a user’s location and weather conditions. And built a new home for Google’s business products — google.com/business.

Positive Impact

By transforming Google’s business marketing from focusing on product attributes to focusing on the magic that happens when the web connects people and businesses, we transformed performance — far exceeding results of product campaigns that had been refined for years.

Impact

By transforming Google’s business marketing from focusing on product attributes to focusing on the magic that happens when the web connects people and businesses, we transformed performance — far exceeding results of product campaigns that had been refined for years.

today_2
today_4
today_1
taday_3
plumber_300x250_r3
Dentist_300x250_r5
DogLovers_300x250_r14

See more work

Bahamas at HeartAtlantis Resort

#YouCanLearnAnythingKhan Academy

#freeandopenGoogle

Impact ChallengeGoogle Impact Challenge

Let's Do This ForGoogle Fiber

EverytableEverytable

NeighborUpOfferUp

#PassTheERA#PassTheERA

Google News InitiativeGoogle News Iniative

Make the web work for youGoogle Small Business

This is our futureThe Nature Conservancy

Wild ThoughtsTEDxVeniceBeach

I Will9/11 Day

Climate SummitClimate Summit

Fire on the HillFire on the Hill

TodayGoogle AdWords

Universal Right to LiteracyUniversal Right to Literacy

Eradicating PolioBill & Melinda Gates Foundation

WorkShared Mission

insta
facebookicon
twittericon
linkedinicon