enso + ERA Coalition

#PassTheERA

enso + ERA Coalition

#PassTheERA

Opportunity

The Equal Rights Amendment (ERA) would provide legal equality of the sexes and prohibit discrimination on the basis of sex.

In partnership with research firm DB5, we conducted a poll and discovered that 80 percent of Americans assume equal rights for women in the U.S. were established long ago – despite this not being the reality.

Grounded by this huge gap, we created a campaign with the ERA Coalition and our enso community to bring attention and public support towards this finally achieving constitutional equal rights.

Shared Mission

Putting collective action to the test, we curated a team of 35 cross-disciplinary creative thinkers and technologists to participate in an ‘ERA design hackathon.’ The result was passtheera.co, a platform with a gallery of more than 50 shareable images, a toolkit for advocacy, a phone script for calling state representatives, 15 sample tweets, and a list of relevant media coverage.

The #PassTheERA campaign was supported entirely through earned media and by leveraging the networks of enso, the ERA Coalition and board, and ERA hack participants.

Positive Impact

The fight for equal rights continues.

However, without any paid media support, #PassTheEra was able to realize its goal in raising public awareness with 19M+ impressions on Twitter (including 1,200+ social shares and 450+ social), and industry press (including 1,230+ social shares). Ali Vingiano of Buzzfeed, who joined the creative hackathon, created a Buzzfeed piece that has been viewed more than 237K times.

#PassTheEra was a finalist on Fast Company’s 2018 World Changing Ideas list

BD708_ERA_Hackathon_DIG-IG-SharedGraphics_Baby-Girl

BD708_ERA_Hackathon_DIG-IG-SharedGraphics_2_Eggs-Milk

These Clever Ads Remind You That The Constitution Still Doesn't Guarantee Women Equal Rights
August 26 is Women's Equality Day, which traditionally celebrates the 1920 ratification of the 19th Amendment that granted women the right to vote. This year, a handful of irreverent ads will begin circulating on social media, paying homage to that achievement, but pointing out that the battle for gender equality has strangely stopped short.

Opinion | Pumping Life Into the Equal Rights Amendment
Editorial The progress of women's equality has not exactly been swift in American history. The endorsement of the Equal Rights Amendment on Wednesday by the Nevada Legislature - 35 years after the congressional deadline for passage - is being read by supporters as an encouraging sign, however slow-paced.

ERA fight still alive 35 years later
ERA fight still alive 35 years later- SPRINGFIELD - Phyllis Schlafly, the conservative activist and tip of the spear in the battle against a women's rights constitutional amendment, remembered decades later how arduous the fight was in Illinois."It just consumed the Illinois legislature...

The key to getting gender equality in the Constitution may be ... memes?
If you love gender equality and can't get enough of clever internet memes, then the #passtheERA campaign is perfect for you. The digital initiative wants to wipe the dust off an old idea and make it feel fresh to a generation that may not realize gender equality isn't enshrined in the nation's Constitution.

Breaking News, Analysis, Politics, Blogs, News Photos, Video, Tech Reviews - TIME.com
Leave it to Supreme Court Justice Antonin Scalia to argue that the Constitution does not, in fact, bar sex discrimination. Even though the court has said for decades that the equal-protection clause protects women (and, for that matter, men) from sex discrimination, the outspoken, controversial Scalia claimed late last week that women's equality is entirely up to the political branches.

Are Women Equal?
Nevada was one of the states that did not ratify the ERA in the '70s, but it chose to this year. "We have delayed passage long enough," Democratic state Sen. Pat Spearman told NPR. "Now is the time to show the country, and the global neighborhood, we as Nevadans lead when it comes to equality for all."

This Is How You Can Fight For ERA
March 22 marks the 45th anniversary of the U.S. congressional passage of the Equal Rights Amendment (ERA), which guarantees American women equal rights under the law. However, while the amendment passed Congress, it has not yet been ratified by enough states to incorporate it into the Constitution.

See more work