Indeed

Rebuild work

Opportunity

Indeed was planning to launch a new content platform (website) to support recruiters and talent leaders. While there was great content ready to go, there wasn’t a larger cultural narrative for why this platform was needed right now and how it was valuable to talent leaders. And in the midst of a global pandemic, it became clear that work and the future of work was being dramatically changed. Enso was asked to develop a compelling narrative and launch film that worked for this unique moment and create a launch idea that could connect with the audience.

Shared Mission

Working with research from interviews with recruiters, evaluating the impacts of COVID-19 on employment and connecting it to Indeed’s core DNA, we developed a narrative and resulting film that recognized that everything had been changed but also communicated the opportunity to make work even better. While it's not clear what tomorrow will bring, this platform can play the role of helping to build a new world of work, today. It’s an opportunity to Rebuild Work, together.

Positive Impact

Providing insights, tools and resources to help employers navigate the new world of work at a time of great uncertainty. Launched in June 2020, Indeed is committed to supporting people who hire in shaping the new world of work.

It’s here! Be one of the first to use Lead with Indeed, your new home for employer resources to navigate the new world of work. #RebuildWork #IndeedHelps https://t.co/yo2qRdAoPk pic.twitter.com/wprc4SCbWT
— Indeed Employers (@indeedemployers) June 10, 2020

As a practitioner, I'm loving the open direction of LEAD with @indeed - a place for employers, recruiters, and leaders to come together to discover new insights, find guidance, and get the resources to #rebuildwork. https://t.co/Rw9PDcPaeN

Following @indeedemployers ...now.
— Bryan Chaney (@bryanchaney) June 10, 2020

#RebuildWork & Lead with Indeed. Check this out! https://t.co/PrGWI5mhjz
— RecruitingTools (@recruitingtools) June 15, 2020

Culture fit is outdated. It's time to think about culture add.
It's time to bid farewell to "cultural fit." 20 years ago, when the concept of company culture gained popularity, the term had more meaning. It meant: Does this candidate we're interviewing have the same values as our company? Are they going to work well here? Would their work style be compatible with their teammates' style?