Opportunity

It’s the first thing we look for when we discover a new planet. But for most of us, it’s the last thing on our minds.

Water is our most important resource.

Yet most of us don’t know much about the water running through our walls and faucets. Leaks cause catastrophic household damage, and about 15% of America’s fresh water is wasted.

Shared Mission

Combining the expertise of Belkin (a technology leader) and Uponor (a plumbing leader), Phyn is a smart water device that gives realtime clarity on the status of a water system.  To motivate homeowners, plumbers, and civic leaders, we built a mission-driven brand around the idea of ‘Speak Water’, and executed it through visual ID, film, product, packaging, web and environmental applications.

Positive Impact

Phyn was acclaimed as ‘the smartest thing seen at CES 2018’, and is off to a strong start tackling an increasingly challenging global issue.