Khan Academy

#YouCanLearnAnything 

Khan Academy

#YouCanLearnAnything 

Khan Academy

#YouCanLearnAnything 

Opportunity

After building the world class learning platform Khan Academy, Sal Khan approached enso to design and execute a global launch moment with the goal of doubling usership.

Shared Mission

Challenged to create “more than marketing,” we chose to elevate a product launch into a global-growth mindset. Unified around the idea #YouCanLearnAnything,” we developed a fully integrated content campaign—both externally (from TV to Times Square) and internally by integrating with the Khan Academy platform itself—inviting the world to join our Shared Mission.

Positive Impact

Usership grew from 15M to 35M. Learning session times increased by 80%. The anthem video was viewed over 5 million times, and equipped teachers to be “microleaders” in their classrooms. The White House, The Department of Education, Google, John Legend, Lebron James, and Bill Gates connected with and shared our message.

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See more work

Bahamas at HeartAtlantis Resort

#YouCanLearnAnythingKhan Academy

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Impact ChallengeGoogle Impact Challenge

Let's Do This ForGoogle Fiber

EverytableEverytable

NeighborUpOfferUp

#PassTheERA#PassTheERA

Google News InitiativeGoogle News Iniative

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This is our futureThe Nature Conservancy

Wild ThoughtsTEDxVeniceBeach

I Will9/11 Day

Climate SummitClimate Summit

Fire on the HillFire on the Hill

TodayGoogle AdWords

Universal Right to LiteracyUniversal Right to Literacy

Eradicating PolioBill & Melinda Gates Foundation

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