Khan Academy


Khan Academy


Khan Academy



After building the world class learning platform Khan Academy, Sal Khan approached enso to design and execute a global launch moment with the goal of doubling usership.

Shared Mission

Challenged to create “more than marketing,” we chose to elevate a product launch into a global-growth mindset. Unified around the idea #YouCanLearnAnything,” we developed a fully integrated content campaign—both externally (from TV to Times Square) and internally by integrating with the Khan Academy platform itself—inviting the world to join our Shared Mission.

Positive Impact

Usership grew from 15M to 35M. Learning session times increased by 80%. The anthem video was viewed over 5 million times, and equipped teachers to be “microleaders” in their classrooms. The White House, The Department of Education, Google, John Legend, Lebron James, and Bill Gates connected with and shared our message.


See more work

Impact InitiativesGrow with Google

Rebuild WorkIndeed


Fire on the HillFire on the Hill

Universal Right to LiteracyUniversal Right to Literacy

Climate SummitClimate Summit

Eradicating PolioBill & Melinda Gates Foundation

I Will9/11 Day

TodayGoogle AdWords

Google News InitiativeGoogle News Iniative


This is our futureThe Nature Conservancy

Make the web work for youGoogle Small Business

Let's Do This ForGoogle Fiber


Wild ThoughtsTEDxVeniceBeach

Impact ChallengeGoogle Impact Challenge


#YouCanLearnAnythingKhan Academy

Bahamas at HeartAtlantis Resort

RoddenberryShared Mission


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