After building the world class learning platform Khan Academy, Sal Khan approached enso to design and execute a global launch moment with the goal of doubling usership.
Challenged to create “more than marketing,” we chose to elevate a product launch into a global-growth mindset. Unified around the idea #YouCanLearnAnything,” we developed a fully integrated content campaign—both externally (from TV to Times Square) and internally by integrating with the Khan Academy platform itself—inviting the world to join our Shared Mission.
Usership grew from 15M to 35M. Learning session times increased by 80%. The anthem video was viewed over 5 million times, and equipped teachers to be “microleaders” in their classrooms. The White House, The Department of Education, Google, John Legend, Lebron James, and Bill Gates connected with and shared our message.
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What Moves UsUber
Way of a WarrantGoogle
Fire on the HillFire on the Hill
A World of Positive ReturnsOmidyar Network
Universal Right to LiteracyUniversal Right to Literacy
Climate SummitClimate Summit
Eradicating PolioBill & Melinda Gates Foundation
I Will9/11 Day
Juntos dá pra Fazer MaisGoogle Brazil
Google News InitiativeGoogle News Iniative
This is our futureThe Nature Conservancy
Make the web work for youGoogle Small Business
Let's Do This ForGoogle Fiber
Impact ChallengeGoogle Impact Challenge
Bahamas at HeartAtlantis Resort