After building the world class learning platform Khan Academy, Sal Khan approached enso to design and execute a global launch moment with the goal of doubling usership.
Challenged to create “more than marketing,” we chose to elevate a product launch into a global-growth mindset. Unified around the idea #YouCanLearnAnything,” we developed a fully integrated content campaign—both externally (from TV to Times Square) and internally by integrating with the Khan Academy platform itself—inviting the world to join our Shared Mission.
Usership grew from 15M to 35M. Learning session times increased by 80%. The anthem video was viewed over 5 million times, and equipped teachers to be “microleaders” in their classrooms. The White House, The Department of Education, Google, John Legend, Lebron James, and Bill Gates connected with and shared our message.
Intelligence is not fixed. http://t.co/JvNQQi2oCN If you work hard and embrace struggle, #youcanlearnanything. pic.twitter.com/V8sFcxIxZd— Khan Academy (@khanacademy) August 19, 2014
When you struggle to learn something, your brain actually grows. A researcher explains why you can learn anything: http://t.co/FC6DUlTQ2i— Bill Gates (@BillGates) August 26, 2014
"You can get better at things. You can grow." @johnlegend says #youcanlearnanything: https://t.co/qsnGWA8g0q via @khanacademy— The Broad Foundation (@BroadFoundation) August 19, 2014
If you learn only 1 thing from the smartest countries in the world, let it be this: http://t.co/5jFs93Ld0w #youcanlearnanything @khanacademy— Amanda Ripley (@amandaripley) August 20, 2014
“Your brain is like a muscle; the more you apply it & struggle, the more it grows.” @khanacademy #youcanlearnanything http://t.co/EezEVD2kcF— Wendy Kopp (@wendykopp) August 20, 2014
RT @khanacademy: Intelligence is not fixed. http://t.co/BX7YtVyX45 If you work hard and embrace struggle, #youcanlearnanything.— The SAT Program (@OfficialSAT) August 20, 2014
“You only have to know one thing...” #YouCanLearnAnything Help change how the world thinks about learning - Pls RT. pic.twitter.com/3yKNgJbE4i— Khan Academy (@khanacademy) August 21, 2014
You only have to know one thing: You Can Learn Anything. https://t.co/gc7uYTpc6u https://t.co/BaZx9dZPeC #YouCanLearnAnything— US Dept of Education (@usedgov) August 19, 2014
MT @khanacademy: Intelligence is not fixed. http://t.co/ashnIDeErw #YouCanLearnAnything! pic.twitter.com/oRg8ZO6gJ1— J. Paul Getty Museum (@GettyMuseum) August 19, 2014
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