From the Pope to Oprah: the 10 notable figures whose missions most inspire Americans

In a new ranking of how Americans see 100 prominent figures-from government, business, sports, religion, and entertainment-Emma Watson sits 46 places higher than Donald Trump. For millennials, the difference is even more extreme: Watson, an activist for women's rights who delivered a powerful viral speech on the issue at the UN, ranks fourth.

Which brands inspire consumers the most with their missions

An annual survey asks people about how inspired they are by the missions of big companies (Amazon, Facebook), nonprofits (the Red Cross, Doctors Without Borders), and even social movements like the Women's March. What can we learn from their answers?

As Millennials Demand More Meaning, Older Brands Are Not Aging Well

Serving an older population is a great thing, so long as that's what a company intends to do-like AARP serving those 55 and older. But some major mass-market brands mean much less to younger generations than to older generations-creating significant risk for the longevity of those companies.

The Brands That Do The Most And Least Good For The World-Ranked By Consumers

A company's shareholder value doesn't necessarily reflect its value to the wider world: how useful its products are, the good it does for people, how much it tries to minimize social and environmental harm. With that in mind, a new survey asked people to rank companies for their perceived "purpose"-the extent to which they stand for something other than making money.

Which brands inspire consumers the most with their missions https://t.co/ZCUUC9OW4q

— Fast Company (@FastCompany) May 28, 2018

Our mission means so much, and we’re thrilled that the World Value Index shows how it’s resonating! No. 5 on the list of brands who inspire.

— Habitat for Humanity (@Habitat_org) May 29, 2018

“Whereas in the 21st century, the great brands will inspire people around something bigger than just consumption and will actually inspire people around the mission, the purpose that the brand stands for.” https://t.co/lvik261nlm https://t.co/HnJT9OBKiS

— Jonathan Mildenhall (@Mildenhall) May 29, 2018

We're thrilled to be recognized on the World Value Index as one of the top ranked media brands to inspire others with their missions (via @FastCompany) https://t.co/lCmce3FXSZ

— National Geographic (@NatGeo) May 24, 2018