Measuring how purpose
inspires people.

Measuring
how purpose 
inspires people.

enso's World Value℠ Index measures the extent to which Americans are inspired by brands’ missions — and the extent to which that inspiration drives active support and purchase.   

enso's World Value℠ Index measures the extent to which Americans are inspired by brands’ missions — and the extent to which that inspiration drives active support and purchase.   

World Value Index 2018: The Leaders List

For the third year of our research, we partnered with Quadrant Strategies and expanded our index to include 100 leading cultural figures, spanning the spheres of government, business, sports, music, religion, and entertainment. Submit your information to receive the first ever 2018 Leaders List.

World Value Index 2018: The Leaders List

For the third year of our research, we partnered with Quadrant Strategies and expanded our index to include 100 leading cultural figures, spanning the spheres of government, business, sports, music, religion, and entertainment. Submit your information to receive the first ever 2018 Leaders List.

World Value Index 2018: The Leaders List

For the third year of our research, we partnered with Quadrant Strategies and expanded our index to include 100 leading cultural figures, spanning the spheres of government, business, sports, music, religion, and entertainment. Submit your information to receive the first ever 2018 Leaders List.

The World Value℠ Index measures the extent to which Americans are inspired by brands’ missions — and the extent to which that inspiration drives active support and purchase. 

Submit your information to receive this year's list of 200 brands, and additional segments of data throughout the year.

Download our latest
report here
.

Previous reports

Our previous reports

Our previous reports

Press

Press

Press

From the Pope to Oprah: the 10 notable figures whose missions most inspire Americans

In a new ranking of how Americans see 100 prominent figures-from government, business, sports, religion, and entertainment-Emma Watson sits 46 places higher than Donald Trump. For millennials, the difference is even more extreme: Watson, an activist for women's rights who delivered a powerful viral speech on the issue at the UN, ranks fourth.

Which brands inspire consumers the most with their missions

An annual survey asks people about how inspired they are by the missions of big companies (Amazon, Facebook), nonprofits (the Red Cross, Doctors Without Borders), and even social movements like the Women's March. What can we learn from their answers?

As Millennials Demand More Meaning, Older Brands Are Not Aging Well

Serving an older population is a great thing, so long as that's what a company intends to do-like AARP serving those 55 and older. But some major mass-market brands mean much less to younger generations than to older generations-creating significant risk for the longevity of those companies.

The Brands That Do The Most And Least Good For The World-Ranked By Consumers

A company's shareholder value doesn't necessarily reflect its value to the wider world: how useful its products are, the good it does for people, how much it tries to minimize social and environmental harm. With that in mind, a new survey asked people to rank companies for their perceived "purpose"-the extent to which they stand for something other than making money.

More on mission-driven brands.

More on mission-driven brands.

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