Measuring how purpose
inspires people.
Measuring
how purpose
inspires people.
enso's World Value℠ Index measures the extent to which Americans are inspired by brands’ missions — and the extent to which that inspiration drives active support and purchase.
enso's World Value℠ Index measures the extent to which Americans are inspired by brands’ missions — and the extent to which that inspiration drives active support and purchase.
World Value Index 2018: The Leaders List
For the third year of our research, we partnered with Quadrant Strategies and expanded our index to include 100 leading cultural figures, spanning the spheres of government, business, sports, music, religion, and entertainment. Submit your information to receive the first ever 2018 Leaders List.
World Value Index 2018: The Leaders List
For the third year of our research, we partnered with Quadrant Strategies and expanded our index to include 100 leading cultural figures, spanning the spheres of government, business, sports, music, religion, and entertainment. Submit your information to receive the first ever 2018 Leaders List.
World Value Index 2018: The Leaders List
For the third year of our research, we partnered with Quadrant Strategies and expanded our index to include 100 leading cultural figures, spanning the spheres of government, business, sports, music, religion, and entertainment. Submit your information to receive the first ever 2018 Leaders List.
The World Value℠ Index measures the extent to which Americans are inspired by brands’ missions — and the extent to which that inspiration drives active support and purchase.
Submit your information to receive this year's list of 200 brands, and additional segments of data throughout the year.
Download our latest
report here.
Previous reports
Our previous reports
Our previous reports
Press
Press
Press
From the Pope to Oprah: the 10 notable figures whose missions most inspire Americans
In a new ranking of how Americans see 100 prominent figures-from government, business, sports, religion, and entertainment-Emma Watson sits 46 places higher than Donald Trump. For millennials, the difference is even more extreme: Watson, an activist for women's rights who delivered a powerful viral speech on the issue at the UN, ranks fourth.
Which brands inspire consumers the most with their missions
An annual survey asks people about how inspired they are by the missions of big companies (Amazon, Facebook), nonprofits (the Red Cross, Doctors Without Borders), and even social movements like the Women's March. What can we learn from their answers?
As Millennials Demand More Meaning, Older Brands Are Not Aging Well
Serving an older population is a great thing, so long as that's what a company intends to do-like AARP serving those 55 and older. But some major mass-market brands mean much less to younger generations than to older generations-creating significant risk for the longevity of those companies.
The Brands That Do The Most And Least Good For The World-Ranked By Consumers
A company's shareholder value doesn't necessarily reflect its value to the wider world: how useful its products are, the good it does for people, how much it tries to minimize social and environmental harm. With that in mind, a new survey asked people to rank companies for their perceived "purpose"-the extent to which they stand for something other than making money.
Which brands inspire consumers the most with their missions https://t.co/ZCUUC9OW4q
— Fast Company (@FastCompany) May 28, 2018
Our mission means so much, and we’re thrilled that the World Value Index shows how it’s resonating! No. 5 on the list of brands who inspire.
— Habitat for Humanity (@Habitat_org) May 29, 2018
“Whereas in the 21st century, the great brands will inspire people around something bigger than just consumption and will actually inspire people around the mission, the purpose that the brand stands for.” https://t.co/lvik261nlm https://t.co/HnJT9OBKiS
— Jonathan Mildenhall (@Mildenhall) May 29, 2018
We're thrilled to be recognized on the World Value Index as one of the top ranked media brands to inspire others with their missions (via @FastCompany) https://t.co/lCmce3FXSZ
— National Geographic (@NatGeo) May 24, 2018
More on mission-driven brands.
More on mission-driven brands.
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